REDUCE
Private Practice STRESS 

Get Guidance for Your Practice 
   ​
Coaching for Practice & Career Success
​

"A conversation that starts with a person’s dreams and hopes ​
​can lead to a learning path yielding that vision."
​                                                                  Belle Beth Cooper

​How much longer will you wait to reach out for the support you need to make your dreams of a client friendly, financially successful practice a reality?
Hire Lynne Azpeitia As Your Private Practice Coach 

​You can create A Private Practice that makes you happy and supports you
​
To get information about coaching for your practice or career
 or to schedule an individual coaching session
Contact Lynne at (310) 828-7121 or  [email protected]
A bad coach can tell you what you're doing wrong. 
A good coach can tell you how to fix it. 
A great coach can tell you one thing that will fix five things.
                                                                                    Orel Hershiser
Coaching is 
  • having someone believe in you
  • encourage you
  • give you valuable feedback
  • learning to see things from new perspectives
  • figuring out what you want
  • putting a plan together to make that happen
  • putting your plan into action 
  • and refining the results.
Then of course, celebrating and enjoying the results--and the confidence and new skills and success that come along with the completion of things. 
Both Individual and Group Practice Coaching can help you create and establish your practice faster and with fewer mistakes and much less wasted effort.

Coaching usually more than pays for itself with the income you earn from bringing in higher fees from an increased number of clients.

Online
Practice Development Workshops
Coming Soon!
3  Client Money Traps Therapists Fall Into
     
 1.     UNDERCHARGING                                  
               2.     LETTING THE CLIENT DETERMINE THE FEE
 3.     AVOIDING Money Interactions            
​
Therapists do this because they are unsure about how to Therapeutically
have Money Matters conversations  about the fee, raising fees, charging
for cancellations,  missed appointments, late payment, non-payment
and other money matters.
To get more information about coaching for your practice or career or to schedule a coaching session
Contact Lynne at (310) 828-712 or  [email protected]
Here are what some attendees have said about Lynne Azpeitia and her Practice Development Workshops:
Well worth my time! This helped me break down what previously seemed like an overwhelming endeavor.            
                                                                                                                                                                              C.B., LMFT
What was the BEST thing you gained from this workshop today?
Reassurance, validation, ideas from others, thinking of self as therapist and marketing that from client perspective.
                                                                                                                                                                             M.D.W, LMFT
It was very helpful with lots of information. I felt there was enough time for everything.
                                                                                                                                                                            L.S., LMFT
What was the BEST thing you gained from this workshop today?
Inspiration and Practical tools to get started marketing in my new private practice. 
                                                                                                                                                                           T.D., LMFT
Very good content........Helpful and informative.........Great!........Engaging........Fantastic!........Very informative........
​Excellent as usual :-) .......Helpful.......

Online
Practice Development Workshops
 Coming Soon!
MARKETING ARTICLES 
Networking Tips for Private Practice: Top 10 SUREFIRE Ways to Sabotage Yourself
Chellie Campbell
Laura Arnold, LMFT gave a terrific list of instructions about how to network at WRS, and I got her permission to share them with you (they will work for any networking group anywhere). More...
​
How to Confidently Build a Private Practice
Joe Sanok
We’re going to start with the lifestyle that you want to live, and we’re going to determine what that looks like first. So, do you want to work three days a week and have four-day weekends? Do you need to be the main income earner, and you’re trying to replace your income, so that you can lead a non-profit? Do you need to have a multi six-figure business, and you don’t care cannot many hours you work right now? More...

The 7 Laws of Attracting Your Ideal Clients
Robert Middleton  
Recently I asked myself what was really important in attracting clients and growing a professional service business. And what I realized is that it had nothing to do with marketing strategies and techniques. Sure, those are important but they're a moving target. They are always changing.
The question is, what things are important no matter what strategies and tactics you use? More...
8 Tips to Get Over Marketing Overwhelm
​Robert Middleton
When it comes to marketing one’s professional services, the most common emotion isn’t fear, it’s overwhelm.  We get overwhelmed when it comes to promoting our services because of all the things we think we must do to keep up with everyone else. Then we freeze and end up not doing anything because we don’t want to waste our time doing the wrong thing. A few tips to help you start feeling more in control. More...

Social Marketing for Therapists: You Are What You Post
Katriel Reichman
What is social marketing? Every time you post, respond, comment, recommend or share you are engaging in social marketing. Properly done, social marketing will help attract new clients to your practice.
When you post content to your website, and when you share that content on social media, you will become what you post. Your activity on social media sites such as LinkedIn, Facebook, Yahoo Groups or Google+ will shape perceptions of your practice. ​More...
Speak Directly to Your Ideal Clients in Your Marketing 
Melonie Dodaro
Do you ever wonder why your marketing messages do not produce the kind of results that you were hoping for?
Once you know who your ideal clients are and how they identify themselves, you need to go deeper and understand them – what is important to them, the challenges they face and the language that they speak. More...
​
Marketing or Selling?
Do You Know the Difference?
Chellie Campbell
It’s a pity that so many new entrepreneurs think that all they have to do is attend networking meetings, put an ad in a newspaper or directory, send out an email blast, or hang out a business sign, and the world will beat a path to your door, and you can then just sit back and wait for people to call you.  Turst me, if it was that easy, everybody would be doing it. Even interested parties need to be motivated to take action. It takes about twelve “touches” to close a sale. They have to meet you, get an email from you, see your ad, talk with someone else about you, talk with you on the phone, get your brochure, get another email, and on and on. All of these “touches” add up and then one day they are interested in buying your product or service. Call them and ask a lot questions–find out what they need and see if you can help them handle their problem or help them achieve their goal. More...
Stop Thinking Like A Psychologist, Think like A Client--Talk about what interests them; not about you.
Katriel Reichman
As a mental health professional you were trained in empathy. You should have a highly developed sense of what pains people. But, when you put on your marketing hat something goes askew. You begin to focus on YOU....Your credentials. Your treatment modalities. Your experience. STOP IT! Just stop thinking like a psychologist. Our most successful clients think about what's important to their potential clients. Touch the pain points of your potential client. Whenever your website, Psychology Today profile, social media or paid advertising touches “what my clients need”, you are on the way to growing your practice. More...

Getting More Sessions: Successful Treatment Requests
​Barbara Griswold, LMFT 
So if you have been reading my newsletter, you know the 2010 federal parity law delighted therapists by granting unlimited sessions for most clients. But you also know that insurance plans (who were not so delighted) have sought to take advantage of the loophole that allows them to deny coverage for any service they deem not “medically necessary.” So we all need to learn to speak in a new way about our work, and be ready to defend the medical necessity of our treatment....More

Practice Development Workshops
Coming Soon!

   
BOOKS 
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