Therapists in private practice are always asking what they can do to have a full practice with clients they love working with. They want to know what the secrets are to making that happen without too much effort or expense. Now that we’re getting towards the end of the year it’s a good time to reveal some of those secrets, those best practices, that lead to a full, profitable, and rewarding practice.
Here are a few to keep in mind . . .
1. Make it convenient for prospective clients to
2. Let people know you are accepting new clients—and that you welcome referrals.
3. Set aside some time for networking and marketing in your community—online or in-person.
4. Only market in ways that feel authentic to you.
5. When times are tough the best way to keep your practice going is not to cut back on costs but to spend and invest in the right areas of your practice.
Yes, this is a rather counter-intuitive approach, however, it does pay big dividends. While it can feel very scary or difficult to do, it’s one of the best ways to keep your practice full as well as make new connections.
Upgrade your smartphone, tablet, computer, headphones, computer desk chair
Get Higher Internet speed
Upgrade your Teletherapy portal
Upgrade your Electronic Health Record (HER)
Hire a Virtual Assistant, Accountant/Bookkeeper, Insurance Biller
Pay for Business, Marketing or Financial Training
Have a Professional Video made for your Website
Sponsor an event
What will you invest in instead of cutting back?
That’s enough secret spilling for today. Pick one or two of these and try them out. See what happens.
Our practices can always benefit from thoughtful attention and doing a little something new. Have some fun experimenting with these and check out what happens when you do. Private practice is always an adventure so enjoy yours!
Lynne Azpeitia, LMFT, AAMFT Approved Supervisor, is in private practice in Santa Monica where she works with Couples and Gifted, Talented, and Creative Adults across the lifespan. Lynne’s been doing business and clinical coaching with mental health professionals for more than 15 years, helping them develop even more successful careers and practices. To learn more about her in-person and online services, workshops or monthly no-cost Online Networking & Practice Development Lunch visit www.Gifted-Adults.com or www.LAPracticeDevelopment.com.
Lynne Azpeitia, LMFT
For 10+ years Lynne Azpeitia has helped therapists to live richer and happier lives through her workshops, private practice and career coaching, and her practice consultation groups which train, support, and coach licensed therapists, interns & students how to create and maintain a successful, thriving clinical practice and a profitable career